THE EURO: A MULTIMODAL STUDY IN PRESENCE
Author: Kenneth R. Marunowski
Publisher: Kent State University
Publication date: 2008
Number of pages: 191
Format / Quality: pdf
Size: 3,9 MB
Through the exemplary case study of the euro, this dissertation explores Perelman and Olbrechts-Tyteca’s (1969) rhetorical construct, presence as a multimodal phenomenon (pp. 115-120, 142-148). I examine presence as a multimodal phenomenon to extend current studies in presence that focus primarily on linguistic techniques for its enhancement or suppression. Moreover, through an examination of presence as a multimodal phenomenon, I hope to extend the investigations of multimodal discourse analysis to include how different modes of representation and communication not only mean but also persuade.