Influence: The Psychology of Persuasion
Author: Robert B. Cialdini
Paperback: 336 pages
Publisher: Collins; Revised edition
Date: October 7, 1998
File Type: RaR Pdf
File Size: 13.04 MB
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you’re a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.